Genesis 35:7 KJV

And he built there an altar, and called the place El-beth-el: because there God appeared unto him, when he fled from the face of his brother.

Genesis 35:5–9 KJV Chapter Context

And they journeyed: and the terror of God was upon the cities that were round about them, and they did not pursue after the sons of Jacob.

So Jacob came to Luz, which is in the land of Canaan, that is, Beth-el, he and all the people that were with him.

And he built there an altar, and called the place El-beth-el: because there God appeared unto him, when he fled from the face of his brother.

But Deborah Rebekah’s nurse died, and she was buried beneath Beth-el under an oak: and the name of it was called Allon-bachuth.

And God appeared unto Jacob again, when he came out of Padan-aram, and blessed him.